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Comparison of the media image of Martin Fenin in the Czech Republic and Germany
Schuster, Michael ; Lukšů, David (advisor) ; Macková, Veronika (referee)
This bachelor thesis consists of two parts. The first part is the practical part, which deals with a comparison of the media image of football player Martin Fenin in the Czech Republic and Germany, the two countries where he spent the main parts of his career. The comparison is based on the print media and compares the Czech and German view between the tabloid newspapers Blesk and Bild, as well as between the quality media Mlada fronta Dnes and the German Die Welt. The practical part of the work is supplemented by interviews with experts from the Czech and German media scene. As a very talented player, Martin Fenin had the promise to become one of the best football players Czech football has ever had. Due to injuries, but also due to many scandals and activities incompatible with a career of a professional athlete, his steeply rising career gradually started to take a downward trend and his talent remained unfulfilled. Due to the ongoing scandals, he is perceived by part of the public as a tabloid celebrity rather than as a top athlete. The second part is the theoretical part, which is the basis for the practical part and understanding it is central to the practical part.
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The media image of Václav Havel in broadsheet and tabloid press
Marková, Tanja ; Klimeš, David (advisor) ; Osvaldová, Barbora (referee)
The thesis titled "Media image of Václav Havel in the Quality and Tabloid Press" analyzes and interprets selected texts about the first Czech President Václav Havel in quality (Mladá fronta DNES) and tabloid (Blesk) press during a selected period. The aim of this thesis is to answer research questions as how the selected press informed about V. Havel during the selected periods, what image of V. Havel was created in the selected press during the selected period, and whether quality press experienced tabloidization. The thesis is divided into a theoretical and practical part. The theoretical part describes the characteristics of quality and tabloid press and the process of tabloidization. It also introduces theoretical concepts that this thesis is based on, such as agenda-setting, gatekeeping, and social construction of reality. To provide a more comprehensive picture of Vaclav Havel's life, there is one chapter dedicated to him in the theoretical part. The practical part introduces the analysis method, followed by its procedure and results. Quantitative content analysis showed that more information about V. Havel was reported in the selected serious daily newspaper Mladá fronta DNES than in the selected tabloid daily newspaper Blesk. The explanation for this phenomenon may be that quality press...
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The position of the tabloid press in Switzerland
Kadaníková, Zuzana ; Köpplová, Barbara (advisor) ; Křeček, Jan (referee)
The thesis "Position of the tabloid press in Switzerland on the example of Blick" deals with the position of tabloid press in general as well as with its development in Switzerland. There is a characteristic of the tabloid press and the necessary economical and social circumstances. The tabloid press is described from the point of view of its signs, form and the way it communicates with the audience. The thesis also describes the history and natural conditions of Switzerland that determinate the development of the press. Switzerland is the country with four official languages that might be regarded as an obstruction to the print media (for example Italian is spoken only by 6.5% of the total 7.785.000 population) on the other hand there is a potential of specialized audience and therefore custom made titles. The third chapter deals with the history of tabloid press in Switzerland on the example of the publishing house Ringier. The tabloid daily Blick has been a part of its portfolio since 1959 (circulation 214.880, audience according to Ringier 628.000). Ringier is one of the most powerful players on the media scene of Switzerland. The last chapter describes the general trend of the change of media towards tabloid type, the trend is supported by the Swiss media quality research done at Universität Zürich.
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The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press
Benešová, Andrea ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The diploma thesis called The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press is dealing with the analysis of the serious press represented by daily newspaper Národní listy and with the analysis of the tabloid press represented by daily newspaper Expres in the selected period from September 1933 to February 1934. The analysis focuses on the news articles about the murder of Otýlie Vranská. She was murdered on 1st of September 1933, her corpse was quartered and sent to Slovakia in two suitcases − one suitcase was found in Bratislava and second in Košice. Both types of periodicals published 96 articles all together. The diploma thesis is divided into two main parts. Theoretical part, which is focused on definition of the First Czechoslovak Republic's period as well as introducing topics such as criminality and press in the First Czechoslovak Republic. In the end of this chapter there is a presentation of the life and death of Otýlie Vranská from an expert point of view. The second, practical part includes mentioned analysis of the news items, which comes after the definition of the key term: the social construction of reality and the definition of the chosen method: the comparative narrative analysis.
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Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
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Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market
Dobiašová, Terézia ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...
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Headline - comparison of headlines in tabloid and serious press and their internet version
Kopřivová, Jana ; Chejnová, Pavla (advisor) ; Holanová, Radka (referee)
The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...
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Reflection of the AS presidential election in 2016 given in the Czech media.
Vojtíšková, Michaela ; Stracený, Josef (advisor) ; Lánský, Ondřej (referee)
The subject of this thesis is the media, its history and function, and some other specific associated terms (in particular, the concept of objectivity and the theory of agenda- setting). In my thesis, I will also address the relationship between the media and politics. The aim of the practical part of the thesis is to analyze the work of three Czech journals (Hospodářské noviny, Mladá fronta DNES, Právo), and two television newscasts (Televizní noviny on TV Nova and Události České televize), in each case focusing on the theme of the American presidential election within a defined period of time (7. 11. 2016 - 13. 11. 2016). The core of the analysis consists of observing the proportion of total space and time that was dedicated to the topic, and in this analysis, I will focus on objectivity, or on the occurrence of the tabloid features. Key words media, mass communication, news, agenda-setting, objectivity, tabloid press, political marketing, election, president
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The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press
Benešová, Andrea ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The diploma thesis called The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press is dealing with the analysis of the serious press represented by daily newspaper Národní listy and with the analysis of the tabloid press represented by daily newspaper Expres in the selected period from September 1933 to February 1934. The analysis focuses on the news articles about the murder of Otýlie Vranská. She was murdered on 1st of September 1933, her corpse was quartered and sent to Slovakia in two suitcases − one suitcase was found in Bratislava and second in Košice. Both types of periodicals published 96 articles all together. The diploma thesis is divided into two main parts. Theoretical part, which is focused on definition of the First Czechoslovak Republic's period as well as introducing topics such as criminality and press in the First Czechoslovak Republic. In the end of this chapter there is a presentation of the life and death of Otýlie Vranská from an expert point of view. The second, practical part includes mentioned analysis of the news items, which comes after the definition of the key term: the social construction of reality and the definition of the chosen method: the comparative narrative analysis.
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On the parodique intention of the magazine "Příšerný večerník" 1929-1931
Kazdová, Renáta ; Sekera, Martin (advisor) ; Krejcar, Robert (referee)
Bachelor thesis "On the parodique intention of the magazine "Příšerný večerník" 1929-1931" maps history of popular press in our countries between wars and its development in our countries and other countries where it started to spread - England, France, Germany and USA. Thesis mostly discusses parody of popular press by "Příšerný večerník", that mimicked popular press, which was issued by Jiří Stříbrný and his concern Tempo. Thesis deals with terms like parody, satire and caricature in Příšerný večerník, which was weekly periodical being printed in Public press room A. Němec. Objective of this thesis is to analyze articles of Příšerný večerník, that handled personality of Jiří Stříbrný and his press concern, then, results of this analysis will be used to determine social construction of reality, meaning social construction of Jiří Stříbrný's personality.
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